At first it seems preposterous: the U. S. Food and Drug Administration is figuring $5.27 billion in “lost pleasure” over 20 years when calorie counts on restaurant menus discourage people from ordering high-fat, high-calorie foods. To be clear, what English poet Thomas Gray said was, “… where ignorance is bliss, ’tis folly to be wise.” So one is left to wonder if ignorantly embracing a propensity toward Type 2 diabetes, cancer, vascular disease, and a host of other ailments constitutes the pursuit of bliss, or just plain stupidity. Certainly the FDA has thrown the pro-fat lobby a bone with this, while dealing to health advocates from the bottom of the deck. Reuters has more: