It has been proposed that the pervasive use of social media to document our lives could be used to mine useful information about how the public interacts with nature. Speaking at the joint annual meeting of the British Ecological Society and Société Française d’Ecologie in Lille, France, researcher Daniel Richards from the National University of Singapore outlined a study that investigated such a possibility. Although the techniques described in the BBC’s coverage sound labor intensive, they seem to show that images posted on social media could give meaningful insights to those managing conservation efforts and providing public access. The article is here: